{"id":388,"date":"2015-01-09T19:53:15","date_gmt":"2015-01-09T19:53:15","guid":{"rendered":"http:\/\/news.library.depaul.press\/full-text\/?p=388"},"modified":"2017-05-02T09:37:23","modified_gmt":"2017-05-02T15:37:23","slug":"turkish-cinema-and-advertising-rates","status":"publish","type":"post","link":"https:\/\/news.library.depaul.press\/full-text\/2015\/01\/09\/turkish-cinema-and-advertising-rates\/","title":{"rendered":"Turkish Cinema and Advertising Rates"},"content":{"rendered":"<p>\u200bHere is our first This Week in Reference for the winter quarter.\u00a0Happy New Year!<\/p>\n<p>Despite the frigid weather, the students and faculty made their way to the library to begin their work during this first week back at school.\u00a0And, perhaps <strong><em>because <\/em><\/strong>of the frigid weather, we helped a surge of students online through\u00a0our Ask-a-Librarian Chat feature.<\/p>\n<p>Some topics making their way to our desks and inboxes this week:<\/p>\n<figure class=\"unitRight insertImg size1of3\"><\/figure>\n<ul>\n<li>History of Turkish Cinema<a href=\"http:\/\/vufind.carli.illinois.edu\/vf-dpu\/Record\/dpu_645182\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Turkish cinema : identity, distance and belonging\" src=\"http:\/\/secure.syndetics.com\/index.aspx?type=xw12&amp;isbn=9781861893703\/LC.JPG&amp;client=depaulu\" alt=\"Turkish cinema : identity, distance and belonging\" width=\"300\" height=\"400\" \/><\/a><\/li>\n<li>Writing instruction in high schools<\/li>\n<li>Euclid<\/li>\n<li>Historic CEO compensation for all companies in technology sector<\/li>\n<li>The Barber of Seville<\/li>\n<li>Autodesk Maya Tutorials<\/li>\n<\/ul>\n<p>And, from our IM reference transcripts:<\/p>\n<p><strong>Question:<\/strong>\u00a0I need\u00a0help finding industry averages for the cost of online advertising using different revenue models.<\/p>\n<p><strong>Answer:<\/strong> Start with either the <a href=\"http:\/\/libguides.depaul.edu\/businessdatabases\">Companies &amp;\u00a0Industries Research Guide\u200b<\/a>, and specifically to the <a href=\"http:\/\/libguides.depaul.edu\/content.php?pid=219052&amp;sid=1819312\">financials section<\/a>, or the <a href=\"http:\/\/libguides.depaul.edu\/pubrelations_advertising\">Public Relations &amp;\u00a0Advertising Research Guide<\/a>.\u00a0\u00a0<em>Key Business Ratios<\/em> is a good source for benchmarking data, and is available\u00a0both online or in print at the loop library. \u00a0However, advertising averages might be difficult to find because public companies are not required to report specifically what they spend on advertising. \u00a0Advertising is commonly folded into the ambiguous &#8220;administrative costs&#8221; reported in a 10-K filing with the SEC.<\/p>\n<p>Another strategy would be to look for articles about the topic &#8211;\u00a0what advertisers might pay to post ads on a website using different revenue models &#8211; in databases like\u00a0<em>Business Source Complete <\/em>and <em>ABI\/Inform<\/em>. <em>SRDS<\/em>, available in the A-Z Database list,\u00a0also provides information on actual rates charged by publications both in print and online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200bHere is our first This Week in Reference for the winter quarter.\u00a0Happy New Year! Despite the frigid weather, the students and faculty made their way to the library to begin their work during this first week back at school.\u00a0And, perhaps because of the frigid weather, we helped a surge of students online through\u00a0our Ask-a-Librarian Chat <\/p>\n<div class=\"read-more-text\"><a href=\"https:\/\/news.library.depaul.press\/full-text\/2015\/01\/09\/turkish-cinema-and-advertising-rates\/\" class=\"read-more\">continue reading<\/a><\/div>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[12],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-this-week-in-reference"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8GMS7-6g","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":7,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":5439,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/posts\/388\/revisions\/5439"}],"wp:attachment":[{"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.library.depaul.press\/full-text\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}